Announcing Minus33 Partnership

I'm excited to be partnering with Minus33 Merino Wool Clothing to promote the outdoors lifestyle.  Here's an excerpt from the official announcement!

“We are pleased to announce that Jimmy Herman is the newest member of the Minus 33 family," says Craig Sexton of Minus33.  "When evaluating any potential partnership or endorsement deal, we are very selective.  Jimmy's love of the outdoors and passion for fitness fits extremely well with our brand identity.  He is also a man of integrity which was also very appealing from a business perspective.  We look forward to working collaboratively with Jimmy on several different fronts in the coming months."

When he's not on the road, Herman is active in the outdoors.  From growing up dairy farming in Wisconsin to bowhunting to feed his family now, Jimmy is no stranger to the apparel needs of an active lifestyle.  "Whether I'm training in the gym or hunting on the mountain, I'm going to be wearing the best base layer for those extreme hot and cold conditions," says Jimmy Herman.  "Minus33 is the best."

Minus33 was founded on the notion of creating high quality performance garments for the active outdoor community.  Headquartered in Ashland, NH, they believe nature has given us the best material for clothing, merino wool.  Their textile roots date back over 100 years and they are committed to the quality of their products and their customers.